Collaborated on the nationwide "Making the World a More Flavorful Place" campaign, shaping the brand’s visual identity, segmentation strategy, and guidelines to unify all communications. Designed and art directed across signage, marketing, social, and digital touchpoints. Directed video shoots, developed storyboards for social content and sizzle reels, and created brand assets featuring influencers in key markets — showcasing their passions alongside their favorite ways to enjoy QDOBA.