Created the social media identity for La Cocina, a Guatemalan eatery that blends homestyle cooking with vibrant local culture. The visual approach draws inspiration from the bold colors and graphic patterns of camionetas and traditional huipiles, creating a brand look that feels authentic, familiar, and unmistakably Guatemalan. Content pillars included daily specials, cultural storytelling, community-focused features, and accessible promotions — building a presence that connects deeply with its audience while standing out in a competitive market.