Played a key role in developing Clean Up’s brand identity, shaping its visual direction from concept to execution. Fully manage all aspects of the brand’s creative and strategic presence across digital and physical platforms — from social media and advertising to printed materials and in-store signage. Since the rebrand, the brand’s following has grown from 200 to over 1,600 organic followers, driven by consistent messaging, strong visuals, and a polished, professional identity.